NHL Global Series Czechia is an exceptional hockey event that the NHL brings directly to Prague. In the O2 arena, NHL teams face off in regular season games, offering fans a unique opportunity to watchtop-level hockey live.

This project not only supports interest in hockey in the Czech Republic but also strengthens the NHL's international position and its connection to the European market.

Since 2019, we have been commercially involved in all matches played so far. We have also provided marketing and production support for most of the accompanying activities.

NHL Hockey Day is a special event under the auspices of the NHL, with the aim of celebrating hockey and its importance at both local and global levels. This day is dedicated primarily to promoting hockey as a sport that connects people of different ages, backgrounds, and skills. During the day, various hockey activities take place in selected Czech cities. Visitors can try out hockey simulators, watch a live NHL game on an LED screen, and also take part in many accompanying events designed to support interestin hockey and attract new players and fans.

We provide production and marketing supportfor this event in the Czech market.

This is a mobile experience that travels to various cities and countries. At these stops, fans can experience the NHL atmosphere through interactive hockey activities, competitions, and meetings with hockey legends. The main goal of the project is to increase the popularity of hockey at an international level, reach new fans, and strengthen awareness of the NHL outside of traditional hockey markets. The tour brings an authentic hockey experience to cities around the world and offers people the opportunity to get closer to the sport in a fun and accessible way.

In Central European countries, we provide production and marketing support for the project. Over the last three years, we have had more than 40 stops.

NHL Street Hockey is a project aimed at children and youth. It promotes and develops hockey primarily in schools, away from traditional ice rinks. The main goal is to make the sport accessible to a wider public, especially those who do not have access to ice rinks, and to allow them to play on streets or other paved surfaces. The project is gradually being integrated into school curricula and is designed to be flexible and adapted to the needs of each school.

Another goal of the project is to connect anddeepen cooperation with hockey clubs. That is why coaches are involved in theprogram, who pass on the necessary knowledge and skills to the children and guide them through the prepared lessons.

Currently, 16 schools across the Czech Republic are involved in the project.