The NHL Global Series Czechia is a unique hockey event that brings official NHL regular-season games directly to Prague. Held at the O2 Arena, it offers fans an exceptional opportunity to experience world-class hockey live and in person.

This event not only boosts the popularity of hockey in the Czech Republic but also strengthens the NHL’s international presence and its connection to European markets.

Since 2019, we have been involved in all games played to date, managing commercial partnerships, and handling marketing and production for most of the related fan and promotional activities tied to this prestigious event.

NHL Hockey Day (known locally as NHL Den hokeje) is a special event organized under the patronage of the NHL, aimed at celebrating the game of hockey and its impact both locally and globally. The event focuses on promoting hockey as a sport that connects people of all ages, backgrounds, and skill levels.

Throughout the day, fans can enjoy a wide range of hockey-themed activities, including skill challenges on hockey simulators, live broadcasts of NHL games on large LED screens, and interactive experiences designed to grow interest in the sport and attract new players and fans.

We proudly manage the production and marketing of NHL Hockey Day events in the Czech Republic.

The NHL Global Fan Tour is an experience that travels across various cities and countries. At each stop, fans get to immerse themselves in the NHL atmosphere through interactive hockey activities, competitions, and meet-and-greets with hockey legends.
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The main goal of the tour is to increase the global popularity of hockey, reach new audiences, and strengthen NHL brand awareness beyond traditional hockey markets. The tour delivers an authentic hockey experience to cities around the world, offering a fun and accessible way for people to connect with the sport.
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We are proud to manage the production and marketing of this event across Central Europe, with over 40 stops completed in the past three years.

NHL Street Hockey is a project focused on promoting and developing hockey outside of traditional ice arenas, with a strong emphasis on children and youth. Its main goal is to make hockey more accessible to the public, especially for those who don’t have regular access to ice rinks, by enabling them to play on streets or paved surfaces that don’t require ice.

The program is gradually being integrated into school curricula and is designed to be flexible and adaptable to the needs of each school.

Another key objective is to build stronger connections with hockey clubs. As part of the program, professional coacheswork directly with students, teaching essential skills and guiding them through each session. Currently, 16 schools across the Czech Republic are involved in the project.