The main catwalk was located in an industrial setting in the middle of the Mystic Sk8 Park skatepark, which gave the event a unique atmosphere. Among the most important designers who presented their collections for the spring/summer 2018 season were Jakub Polanka, Laformela,ODIVI, Petra Ptáčková, Chatty, and others. The program was complemented by presentations by young talents as part of the Van Graaf Junior Talent competition.

Mercedes-Benz Prague Fashion Week innovatively connected fashion with urban culture and street style and reaffirmed its position as the most important fashion event in Central Europe.

Expanding our portfolio with this non-sports event was both a challenge and a joy for us. We participated in its commercial, production, and marketing implementation.